Our story
MyKindaEarth was born from a deep-rooted desire to drive change to the way that we live. It's about making one small change toward being more sustainable that will have a big impact on the world in the future.
2018
Two friends launched their first reusable wipes product for babies on Amazon whilst caring for new borns Eloise and Henry
![Launched first reusable wipes](http://mykindaearth.co.uk/cdn/shop/files/Launched_first_reusable_wipes.jpg?v=1687701382&width=1500)
2019
Microfibre wipes shortlisted in the Made for Mum awards
![Made for Mums Awards 2019](http://mykindaearth.co.uk/cdn/shop/files/Made_for_Mums_Awards_2019.jpg?v=1687701278&width=1500)
2020
Won silver for best baby wipe at the Mother & Baby awards
![Mother & Baby Silver Award Best Baby Wipe](http://mykindaearth.co.uk/cdn/shop/files/Silver_Mother_and_Baby_Award_600x640px.jpg?v=1687700842&width=1500)
2020
Launched first direct customer website for Little Gubbins
![Launched first direct customer website](http://mykindaearth.co.uk/cdn/shop/files/Launched_first_direct_customer_website.jpg?v=1687701099&width=1500)
2020
Launched Green Face Co reusable make up remover wipes
![Launched Green Face Co](http://mykindaearth.co.uk/cdn/shop/files/Launched_Green_Face_Co.jpg?v=1687701530&width=1500)
2020
Listed with Premium baby retailer JoJo Maman Bebe
![Listed with Premium baby retailer JoJo Maman Bebe](http://mykindaearth.co.uk/cdn/shop/files/Listed_with_Premium_baby_retailer_JoJo_Maman_Bebe.jpg?v=1687701823&width=1500)
2020
After years of hard work, a full range of reusable baby wipes was launched, offering a families a choice of five reusable wipe products to cover all their needs
![Full range of wipes](http://mykindaearth.co.uk/cdn/shop/files/Full_range_of_reusable_baby_wipes_copy.jpg?v=1687845525&width=1500)
2021
Launched first range of biodegradable and compostable nappy bags
![Launched range of nappy bags](http://mykindaearth.co.uk/cdn/shop/files/Launched_range_of_nappy_bags.jpg?v=1687702534&width=1500)
2021
Loved By Parents winner of best cloth baby wipe and Bizzie Baby bronze award
![Loved By Parents winner of best cloth baby wipe and Bizzie Baby bronze award](http://mykindaearth.co.uk/cdn/shop/files/Loved_By_Parents_winner_of_best_cloth_baby_wipe_and_Bizzie_Baby_bronze_award.jpg?v=1687845965&width=1500)
2022
Start of new collaboration with FreshX Tissue Spritz
![New collaboration with FreshX Tissue Spritz](http://mykindaearth.co.uk/cdn/shop/files/New_collaboration_with_FreshX_Tissue_Spritz.jpg?v=1687702662&width=1500)
2023
Little Gubbins becomes MyKindaEarth
![Little Gubbins becomes MyKindaEarth](http://mykindaearth.co.uk/cdn/shop/files/Little_Gubbins_becomes_MyKindaEarth.jpg?v=1687846624&width=1500)
2023
Launch of new FreshX Family Pack
![FreshX Family Pack](http://mykindaearth.co.uk/cdn/shop/files/Launch_of_new_FreshX_Family_Pack.jpg?v=1687888717&width=1500)
More exciting news coming soon!
We continue to be driven by a desire to do good for us and the world we live in.