Fine to Flush March 2024

The Fine to Flush accreditation is set to end in March 2024

In 2019, manufacturers of wet wipes and water companies collaborated to establish a standard for labeling certain wet wipes as "Fine to Flush." This accreditation was initially celebrated as groundbreaking—a minor leap for nonwovens (the technical term for wet wipes) and a significant stride for humanity. The certification involved rigorous testing of wet wipe products under laboratory conditions, simulating real-world sewer forces.


Despite these efforts, research has revealed that these supposedly flushable wipes are 100 times more likely to contribute to sewer blockages compared to using toilet paper alone. Moreover, the effectiveness of the "Fine to Flush" label has been widely criticised, as it is deemed confusing and inadequate in providing clear instructions on the proper disposal of these problematic items.


After facing persistent sewer problems, substantial fines from water companies, and numerous government assessments regarding a potential wet wipe ban, Water UK has officially declared the conclusion of the Fine to Flush certification, effective March 2024.


Chances are, you're acquainted with someone who knows someone guilty of flushing wipes – after all, statistics show that 1 in 5 individuals in the UK engage in this practice!


How can you maintain cleanliness while still having the convenience of wiping and flushing?


With FreshX Tissue Spritz, you can tidy up and keep your toilet in the clear!


FreshX Toilet Paper Spray was designed as an eco-friendly alternative for wet wipes that cares for your hygiene needs as much as you do, if not more! It's entirely flushable and breaks down just as swiftly as regular toilet paper. Moreover, it's gentler on the sensitive skin around your backside compared to wet wipes, thanks to our natural and formula enriched with potent botanicals that provide a soothing and moisturising effect, leaving you feeling not only clean but also pampered.


Our mission is to make it easy for you to contribute to a cleaner environment, so you can bid farewell to the idea of keeping used wipes in your bin and embrace a straightforward and effortless cleaning routine that's safe to flush down the toilet.


Stay ahead of the game, say goodbye to plumbing issues, and welcome FreshX Tissue Spritz